No, this is not an elaboration of bill’s death over the hands of Beatrix kiddo. Instead, a five point notice of what we need to notice! Here are a few points which may prove our sub-optimal decision-making abilities and re-think the holy month’s blessing.
Astray point no. 1 - A month prior to the arrival of the holy mirth; the conspicuous display of same old articles in new packaging and attractive bargains provokes the holy genie in us and we begin listing our purchases and start nagging our folks. The billboards, TV commercials and print media are splattered with appealing chaffers and we end up stocking the most un-wanted items off the shelves. Carbonated sodas, flavored concentrates, and the mother of all the frozen items are a few felons that occupy our depots. The important buys of the month turn into tons of unnecessary stock that ends up in our storage rooms wiling our funds.
Astray point no. 2 - the most deploring branding is of apparel. The holy month is preceded by Eid festivities however; the clever branding attracts the women cohorts into exorbitant clothing and related cops. I often find myself preoccupied with tailors and several designer lines to choose from, leaping from one mall to another. Female masses baffled by the marketers, various brands release other captivating advertisements announcing their volume 2 following the first phase of Ramadan which proves our insanity and spur. With designers hitting a high note over their sartorial games, as a result, we end up doubling our purchases.
Astray point no. 3 - the transmission on the tube is disturbing, informative and entertaining all together. The inspiring programs lined up for the holy month does answer our pleas and adds to our entertainment in general. However, shouldn’t we employ this time in the recitals, remembrance and prayers? The viewership often justifies their clung attitude of watching these broadcasts with getting through the prolong duration of the fast. Ramadan themed programs televise a population hysterical over freebies amid other things. The viewers lose control of their dignity and some hosts stripped off their integrity!
Astray point no.4 – the aftaar and sahoor culture is a major curb of them all. The practice of midnight matches, snacking and hangouts prefacing sahoor is a norm and the reason behind our early rise nonfeasance. The eateries too don’t lag behind flashing their inaugural deals to cater to the famished following. I attempted to break my silence at one baggy marquee however found myself in shambles. Fried stuffing, creamy delicacies, carbo packed sandwiches and meat starters satiate one’s appetite and we often fail to flourish at main course. Oh sorry, there was no main course! Also, most luncheonettes lack a separate prayer area for the females. Where prayers and silent submission in supplication should always forgo sahoor and aftaar yet I find people orating at considerable length on just about any subject…
Astray point no. 5 – despite the brutal heat wave that struck various parts of the country, masses sizzle outdoors appeasing into unnecessary activities; women at the malls, boys at hangouts, children at summer camps and men perhaps driving everyone around. This time of the year, we prepare ourselves for prayers, forgiveness and mercy. Therefore, do not get lured into cunning on-goings; do not be bothered by perplex festivities… help yourselves revive your religious functioning as it should prove to be a cut above the rest!
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