Here's my overview of the virtual media approach and their respective impacts and comparisons thereof.
Body mists and colognes
Indian adds focus more on how the locals can curb their odour and reach work pain free. One dad constantly spraying himself after baby sitting is one thing people could relate to rather than a teacher powdering herself and luring the school children into sensing her feminist statement.
Though both sides have the same mind set but the chunky humour pouring from the Indian adds is to die for. If Kitkat talcum powder was taken over by our neighbours, I bet I too could have given in; too classy for competition!
Domestic paints
A beautiful model clad in an evening crepe walking past purple matt walls of virtually strange world opposed to real inhabitants of a home working bits and pieces for a meaningful transformation. The idea of how simple enamel can change your life jolts the consumer mood to get in touch with colour that instant. Indian ads display weather changes, envious neighbours and friendly spaces. Also, their painted homes include real people, real furniture and real paint too!
Online merchandise
The online shopping ads are perhaps the best broadcasts. They range from couples having a cute feud over furniture, secretly browsing jewellery and real life situations over exchange polices and returns. The virtual home decor not only offers a wide range of articles but also the ease of access screaming out in every advertisement. A delivery man hands out a recite post delivery to the happy customers and the recipient wife elbows her hubby for a quite gesture out of the pocket; that's when the delivery man quotes "please, save it". The whole point of the exchange was that delivery had absolutely no strings attached! It really set me free...
Fairness frenzy
I have seen very inspiring commercials on Indian telly. Let's begin with a simple soap. A dusky young women, out in the fields, dressed in army shorts and tank top humming an empowering melody. That soap was to wash you free of dirt; perhaps what all kinda soaps do. Moreover in this other fairness commercial, a young girl was shown travelling around the world and not just talking selfies and running into her old flames but doing charitable work, planting trees amid scorching heat and delivering to the masses on a common ground. The fairness cream was embodied under the slogan "for a glowing skin and attitude". So Im guessing she's not worried about her "Rishtas" at this point! I do agree with sharing the same values, however the Indian audience often advance to empower their dusky feminists.
Beverage Rage, Crackers and Sweet Indulgence
Apart from crass lingua, the seemingly sovereign adolescents enter into a dream world of endless possibilities like air walking, wind surfing, and of course, the wings... Indian challengers target real girls and boys in real circumstances. A young desi gal carrying a back pack stresses out on a missed train and ends up in a long cue of ticketing. She finds a masala lemonade and drinks her heart out however, it doesn't put her out of her misery, just puts an end to her thirst on a hot day! Simple and solacing. Adding sexism to fruit juice or milkshake is absolutely demeaning and could prove damaging to our kids opening their lunch boxes. Most chocolate and other savoury broadcasts rotate around beautiful models clad in red carpet attire, at the edge of their apartment space secretly indulging in the dark confection, dawdling the day away. However we came up with a rusty relationship put to fire with a touch of chocolate in one of the recent adds; it was sweet and romantic. Also, I would rather prefer crackers tossed around amid a group of individuals on a beach than a girl liking the crinkle crisp out of them!
Motor Vehicles
The vehicular traffic is a huge attraction in India, especially the mini scooties and bikes. Scooties though not a thing yet in Pakistan; but all advertisements are very edgy and autonomous for the bold and the beautiful flaunting risks, challenges and opportunities for women. The cars on the other hand apparently serve as a medium towards school, a fun gathering on the beach, a routine visit to the doctor's and forever nursing grandma. Despite all motor adds being monotonous, on the Pakistani tube, "mein te honda hi laisan" which has years of wisdom is cultural in itself and I like it.
Protein shakes and Young World
A local brand advocating butter as a healthy part of a growing child and iron deficits are sure to top the list. The neighbours have stepped ahead with a story of ingenuity waiting to unfold where a mum assists her child in sport activities; to empower him further, she swims and races with him. This advertisement limned great zeal and parent involvement in juvenile years.Then are the biscuits - does a pack of lip smacking snacks illuminate your dancing skills? Get two individuals happily married? or Fuel energy into a boring feast? Don't even get me started over cooking oils and molanas in it!
Internet and Services
Indian tele-networking adds are by far the most humorous, showing young generation making use of the Internet to the best of their interests. We all might use the connection the same way, however the ideas and future models that Indian telly delineates is absolutely out of the box. Lads opening up restaurants, girls setting up small scale businesses, the unfortunate masses educating themselves and senior citizens working their way ahead all twisted with a bit of humour. Since Internet is faster than the speed of light and sound these days, it's very important how we shape the virtual world for our future generation. Sadly, our crust maintains it on a prolonged talk time and did I mention talk time?
Des Sports
Advertisements get a whole lot cheesier during periodic match months with both neighbouring countries airing colourful patriotism throughout. Incorporation of sodas, special services, eatables and even dishwashers highlight seasonal fever which catch much attention and provoke actions. Get-togethers involving all age groups and endorsing athletic kings ignites our dormant culture and values. Formerly, both the countries have come up with slightly racy broadcasts however, by the end of the inferno, there are always winners and losers.
Sent from my iPad
Body mists and colognes
Indian adds focus more on how the locals can curb their odour and reach work pain free. One dad constantly spraying himself after baby sitting is one thing people could relate to rather than a teacher powdering herself and luring the school children into sensing her feminist statement.
Though both sides have the same mind set but the chunky humour pouring from the Indian adds is to die for. If Kitkat talcum powder was taken over by our neighbours, I bet I too could have given in; too classy for competition!
Domestic paints
A beautiful model clad in an evening crepe walking past purple matt walls of virtually strange world opposed to real inhabitants of a home working bits and pieces for a meaningful transformation. The idea of how simple enamel can change your life jolts the consumer mood to get in touch with colour that instant. Indian ads display weather changes, envious neighbours and friendly spaces. Also, their painted homes include real people, real furniture and real paint too!
Online merchandise
The online shopping ads are perhaps the best broadcasts. They range from couples having a cute feud over furniture, secretly browsing jewellery and real life situations over exchange polices and returns. The virtual home decor not only offers a wide range of articles but also the ease of access screaming out in every advertisement. A delivery man hands out a recite post delivery to the happy customers and the recipient wife elbows her hubby for a quite gesture out of the pocket; that's when the delivery man quotes "please, save it". The whole point of the exchange was that delivery had absolutely no strings attached! It really set me free...
Fairness frenzy
I have seen very inspiring commercials on Indian telly. Let's begin with a simple soap. A dusky young women, out in the fields, dressed in army shorts and tank top humming an empowering melody. That soap was to wash you free of dirt; perhaps what all kinda soaps do. Moreover in this other fairness commercial, a young girl was shown travelling around the world and not just talking selfies and running into her old flames but doing charitable work, planting trees amid scorching heat and delivering to the masses on a common ground. The fairness cream was embodied under the slogan "for a glowing skin and attitude". So Im guessing she's not worried about her "Rishtas" at this point! I do agree with sharing the same values, however the Indian audience often advance to empower their dusky feminists.
Beverage Rage, Crackers and Sweet Indulgence
Apart from crass lingua, the seemingly sovereign adolescents enter into a dream world of endless possibilities like air walking, wind surfing, and of course, the wings... Indian challengers target real girls and boys in real circumstances. A young desi gal carrying a back pack stresses out on a missed train and ends up in a long cue of ticketing. She finds a masala lemonade and drinks her heart out however, it doesn't put her out of her misery, just puts an end to her thirst on a hot day! Simple and solacing. Adding sexism to fruit juice or milkshake is absolutely demeaning and could prove damaging to our kids opening their lunch boxes. Most chocolate and other savoury broadcasts rotate around beautiful models clad in red carpet attire, at the edge of their apartment space secretly indulging in the dark confection, dawdling the day away. However we came up with a rusty relationship put to fire with a touch of chocolate in one of the recent adds; it was sweet and romantic. Also, I would rather prefer crackers tossed around amid a group of individuals on a beach than a girl liking the crinkle crisp out of them!
Motor Vehicles
The vehicular traffic is a huge attraction in India, especially the mini scooties and bikes. Scooties though not a thing yet in Pakistan; but all advertisements are very edgy and autonomous for the bold and the beautiful flaunting risks, challenges and opportunities for women. The cars on the other hand apparently serve as a medium towards school, a fun gathering on the beach, a routine visit to the doctor's and forever nursing grandma. Despite all motor adds being monotonous, on the Pakistani tube, "mein te honda hi laisan" which has years of wisdom is cultural in itself and I like it.
Protein shakes and Young World
A local brand advocating butter as a healthy part of a growing child and iron deficits are sure to top the list. The neighbours have stepped ahead with a story of ingenuity waiting to unfold where a mum assists her child in sport activities; to empower him further, she swims and races with him. This advertisement limned great zeal and parent involvement in juvenile years.Then are the biscuits - does a pack of lip smacking snacks illuminate your dancing skills? Get two individuals happily married? or Fuel energy into a boring feast? Don't even get me started over cooking oils and molanas in it!
Internet and Services
Indian tele-networking adds are by far the most humorous, showing young generation making use of the Internet to the best of their interests. We all might use the connection the same way, however the ideas and future models that Indian telly delineates is absolutely out of the box. Lads opening up restaurants, girls setting up small scale businesses, the unfortunate masses educating themselves and senior citizens working their way ahead all twisted with a bit of humour. Since Internet is faster than the speed of light and sound these days, it's very important how we shape the virtual world for our future generation. Sadly, our crust maintains it on a prolonged talk time and did I mention talk time?
Des Sports
Advertisements get a whole lot cheesier during periodic match months with both neighbouring countries airing colourful patriotism throughout. Incorporation of sodas, special services, eatables and even dishwashers highlight seasonal fever which catch much attention and provoke actions. Get-togethers involving all age groups and endorsing athletic kings ignites our dormant culture and values. Formerly, both the countries have come up with slightly racy broadcasts however, by the end of the inferno, there are always winners and losers.
Sent from my iPad
